About Me

Sarah BrodwallI'm a 31 year old American expat living in Oslo, Norway, with my bulldog, Ada, and my husband, Johannes. My interests include interaction design, especially information architecture, philosophy of mind and ethics, cognitive psychology, sociobiology, feminism, yoga, fat acceptance, knitting, pottery, and cooking.

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19 November 2008

SV Demands Labeling of Retouched Images in Advertisements

An interesting article in Aftenposten today: in light of the advertising industry’s powerful ability to influence body image, The Socialist Left Party of Norway wants to investigate whether it’s possible to alter advertisement laws to disallow advertisements pressuring people to conform to unrealistic beauty standards, and generally prohibit advertisement of cosmetic surgery and weight loss aids. They reason that while politicians shouldn’t be able to control the content of TV programs, they do have the ability to legislate the contents of advertisements. The article cites statistics that among 15-year-olds in Norway, 51% of girls and 20% of boys are dissatisfied with their bodies; 80% of the girls surveyed diet, and 10-20% have eating disorders.

As a side note, the difference in weight statistics between Norway and the US is interesting: The WHO reports that 43.4% of women and 54.8% of men in Norway are “overweight” (BMI 25 or higher), with 9.3% of women and 11.3% of men falling into the “obese” category (BMI 30 or higher), whereas in the US, 72.6% of women and 75.6% of men are “overweight” and 41.8% of women and 36.5% of men are “obese”. No wonder I feel like such a freak here!

Posted at 20:29
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