Rails: The Demonstration
I often criticize products from the big vendors like IBM, Microsoft and Oracle for what I call the “New Coke Effect”. As retold by Malcom Gladwell in Blink, Pepsi introduced blind taste tests in the 80s. They beat Coca Cola by a big margin. In order to regain the advantage, Coke developed “New Coke”, a product that was optimized for the blind taste tests. It tanked. Totally. It tanked so bad that coke had to have the words “classic coke” prominently on the label until 2002.
The problem is that a blind taste test is not the same as drinking a whole bottle. People prefer sweet tastes when they just take a sip, but not when they want to finish the glass.
